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DALLAS Woodbine Development Corp. has hired independent ad agency McGarrah/Jessee to develop advertising and other branding elements for the Hyatt Lost Pines Resort opening June 1 near Austin, Texas, the shop said.
The first round of print advertising broke this month in major magazines such as Conde Nast Traveler, Travel & Leisure and Texas Monthly, the agency said.
The Austin-based shop will brand and market not only the new resort and spa, but the Lost Pines region around Bastrop, Texas, as well.
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