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BooneOakley in Charlotte, N.C., has added the Mizuno USA account following a review, and its first work for the brand will break in the fall across traditional and online media.
Phil Smith, president of the independent shop, said: “We like passion brands, and our research tells us that Mizuno is a brand people are passionate about. Our job is simple — just get a few million more athletes on the Mizuno bandwagon.”
Work will target sports enthusiasts in running, baseball/softball, golf and volleyball.
Bob Puccini, president of the Norcross, Ga.-based
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