A Mixer for Troubled Times

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A recession brings ad people closer to their bartenders. But rarely do they actually become bartenders themselves.

Mutual Funds is changing that. The magazine held a raucous “Battle of the Agency Bartenders” last Tuesday night at Gaslight, a trendy lounge in New York’s meat-packing district. Invited were Bozell, Mind share, Media edge:cia and MTG—four of the magazine’s “most consistently performing agencies,” says Dan Goldemen, Eastern ad director for Mutual Funds, who cooked up the idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in