Mixed Signals In Mass. Media

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

P>
Pity the poor Massachusetts Department of Public Health and the Greater Boston Convention and Visitors Bureau.
Just as the former is poised to launch an ad campaign from Boston agency Geovision promoting abstinence from sexual activity, the latter starts handing out brochures containing the toll-free number of a racy chat line.
Complaints began pouring into the visitors bureau from tourists who dialed the number only to be connected to an Oregon-based phone sex line.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in