Mixed Blessings

This probably says more about their stamina than their sense, but 76 percent of young Americans view holiday shopping as “fun.” Fifty-four percent go so far as to call it “exciting.” So we learn from a 360 Youth poll of 13-24-year-olds. Respondents aren’t unreservedly thrilled by holiday shopping. Asked what they dislike about it, 81 percent cited the crowds and 76 percent mentioned long lines. Ten percent groused about the canned holiday music played in stores. On the etiquette front, rude customers caused greater dismay than rude salespeople(63 percent vs. 56 percent). Confirming that it is better to receive than to give, slightly more respondents said they look forward to getting gifts (74 percent) than to buying them for others (67 percent).

It’s a wonder most drivers survive. In a poll by Maritz Research, 36 percent of respondents said they sometimes or often talk on cell phones while driving. Forty-five percent confessed to eating or drinking at the wheel. Women are more likely than men to groom themselves while driving (11 percent vs.4 percent); men are more likely to steer with their legs (12 percent vs. 5 percent).

Just think how long they’d work if business didn’t stink. A study by The Creative Group finds advertising and marketing executives work an average of 54 hours per week.

A behind-the-back pass in a commercial for an NBA team? Nothing special, you say. But what if the object being passed is a fish? That’s just one highlight of the new spots for the Seattle SuperSonics. To stress a ticket deal of seven games for the price of six, spots display Sonics players in “a giving mood.” One shows them tossing free fish to passersby. Others have them washing locals’ windshields (pretty well) and making balloon animals for kids (pretty badly). WongDoody of Seattle created the series.

Demographic factoid of the week: In a poll for the AOL Time Warner Foundation and People en Español, 21 percent of U.S.Hispanics say they’d retire if they won the lottery, vs. 41 percent of non-Hispanics.