Mix of Old, New Clients Take Chance on Super Bowl

LOS ANGELES A domain-name dot-com is playing. There’s a new drugmaker in the game. But there will be no Willie Nelson warbling for H&R Block. Procter & Gamble said it would be on the sidelines as well. And we will have a halftime show that buyers predicted would be, in the words of one agency pundit, “the safest place to advertise on television.”

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