Mitsubishi: Sinking Fortunes And Adspend

Agencies pitching Mitsubishi Motors North America will be contesting a rapidly shrinking piece of business, sources said. And Deutsch is not likely to be among them.

The Interpublic Group shop, informed just days after client svp of marketing Ian Beavis left this month that it would have to defend its 7-year-old account, has not officially said whether it will participate in the review, but sources said it is unlikely.

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