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LOS ANGELES Mitsubishi Motors Sales of America has moved its more than $10 million direct marketing and interactive account from independent 10th Degree to Deutsch/LA arms Deutsch Direct and iDeutsch, the client confirmed.
The interactive division of Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., iDeutsch created the Web site “seewhathappens.com” that premiered via a TV spot during the Super Bowl last month. Ian Beavis, senior vice president of marketing for the Cypress, Calif.-based client said at the time he was pleased with how the spot drove 11 million visitors to Mitsubishi’s Web site in the six hours following the game [Adweek, Feb.
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