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Citron Haligman Bedecarrƒ last week withdrew from the review for Mitsubishi Motor Sales of America’s estimated $65-80 million dealer account as the automaker’s Canadian unit kicked off a search.
Catherine Bension, senior partner at consultancy Select Resources International in Los Angeles, which is assisting MMSA in the search, confirmed Citron’s exit.
The San Francisco shop pulled out because it did not expect the review to develop into a chance for the client’s $100 million factory account (handled by G2 Advertising in Huntington Beach, Calif.),
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