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Mitsubishi Motors North America has launched a review of creative duties now at Traffic in El Segundo, Calif., the client has confirmed.
Select Resources International in Santa Monica, Calif., is managing the process. SRI handled Mitsubishi’s last creative review in 2008, which resulted in the appointment of Traffic.
The incumbent, which declined to comment, is not defending.
Cypress, Calif.-based Mitsubishi hopes to select a new agency by mid-March. The automaker said in a statement that going forward it will “place a renewed emphasis on marketing, and with the momentum generated by exciting product innovations and evolving green technologies, it is imperative that MMNA align itself with the right strategic partner.”
Mitsubishi added that it is “revising its product line-up globally in keeping with the brand’s direction to better provide transportation aimed at sustainability targets.”
Major
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