Mitsubishi Fuels Ad Fire

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Mitsubishi Motors North America is launching a one-month customer incentive that offers a twist on what it calls “liquid assets.”

The program, with the theme “Gas comes standard,” dangles a year’s worth of free gasoline to buyers of 2005 model-year Mitsubishi vehicles.

An advertising effort, via Omnicom Group’s BBDO, San Francisco, attacking both $3-a-gallon gasoline as well as traditional incentives, starts Friday and runs through the end of October.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in