Mitsubishi Cypress, Calif.

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Mitsubishi Motors North America is a car line under siege: A four-year sales plunge in the U.S. has dropped it below the youngest mass-market import, Kia Motors America, in annual sales. A dwindling ad budget. A crisis in the home office in Tokyo when a major investor, DaimlerChrysler, stopped investing in the firm, and a recall defect scandal that devastated sales in Japan.

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