Mitch Davis On The Spot

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You have Aussie Mitchell Davis to thank for real-world ads that have been invading fantasy-world videogames lately. Davis’ New York-based company Massive has a plan to make ads in games as common as outdoor ads in real life. The former executive at Britannica.com, 43, has already placed ads in games for Motley Crue’s new album and is currently developing other campaigns aimed at 18- to 34-year-old men.

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