Misspend Billions, Repeat

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You’re not really going to do that again, are you? I remember having a conversation with a few colleagues last spring. We were amazed when, even in an economy that was already showing signs of slowdown, the broadcast networks once again cleaned up. $9 billion in the upfront. Plus another $8 billion to cable.

Think about this year’s upfront for a minute (it’s not that far away). Can you imagine another $9 billion changing hands in just a three-week period or so — in this economy?  How foolish/out of touch/tone deaf/technology-ignorant/lazy is that going to look this year, when banks are getting bailed out by the feds left and right and thousands are getting laid off each month?

Not to mention the sorry state of the TV broadcast business these days, when there hasn’t been a true hit in years, and shows that reach just 10 million viewers get people excited (fyi:...

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