Mission: Impossible

Ah, the lengths to which agencies will go to please their clients.
Irvine, Calif.-based DGWB’s first assignment for Ocean Pacific surf wear was to wrap a bus with the client’s signature Hawaiian flower print and logo as part of a promotional effort for the client’s Beach Festival. But a junior account executive assigned to take pictures of the bus as it cruised the Pacific Coast Highway was in for a bit of a surprise.
To begin with, he had some trouble getting the shots he needed, as the bus would speed off whenever it was approached.