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BOSTON Allen & Gerritsen said it has unveiled new TV, radio and print executions for Booth Creek Resorts’ northern New England ski properties Loon Mountain, Waterville Valley and Cranmore Mountain.
A&G attempts to establish a different identity for each brand.
Ads for Waterville feature the music of the Dave Mattherws Band and stories of continuing characters who get lost in the fun of “The Valley.”
A more hardcore ski approach defines efforts for Loon Mountain, which is once more portrayed as “Gravity’s playground,” a positioning introduced a year ago.
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