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Some people say it’s the dryer. Some say it’s gnomes. But nobody really knows.
What happens to the socks?
A new online 60-second spot from French retailer Monoprix and agency Rosapark grapples with the age old question in hilarious fashion—from its existential roots to the everyday frustration of frantically searching every room in the house with a single bare foot.
And while it’s chock full of chuckle-worthy slices of life—whence the rubber chicken?— it’s not just a gag.