The Missing Link

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Any idiot can plan. It’s the buy that’s critical to success.” I heard these words in a meeting 15 years ago, spoken by the head of a successful “buying” company. Now, I’m used to a certain degree of good-natured competition between buying and planning, having been part of the media scene for almost 30 years.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in