Adapting to Crisis

Missing Dive Bars? Miller High Life Will Bring One to Your Backyard

One fan can snag a personal watering hole valued at $10,000

Photo of Miller High Lifes dive bar backyard pop-up
The dive bar comes with wood paneling and sticky floors, of course.Miller High Life
ian.zelaya
By Ian Zelaya

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Dive bars in certain parts of the world opened back up for outdoor service this summer, but it’s unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19.

For U.S. consumers who can’t or don’t want to hit up their favorite dive bars during the colder months, Miller High Life is offering a chance to have their own, pandemic-approved dive bar delivered to their backyard.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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