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NEW YORK Aegis Group’s Carat issued a memo to its entire U.S. organization last week apologizing for the way employees found out that rumored layoffs were being implemented.
The apology memo was part of the media shop’s effort at damage control after an embarrassing e-mail snafu last Wednesday. The e-mail, outlining procedures for implementing planned layoffs and informing staff and clients about them, was intended for senior management only but was accidentally distributed companywide.
The agency also contacted every client on its roster to try to thwart assertions by competitors that its plan for communicating the layoffs was intended to be misleading.
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