Mirwald, Hutton Join Amalgamated

NEW YORK Amalgamated is making two new hires, the first additions to the 15-person staff since opening its doors in Lower Manhattan in June, the agency said.

Amy Mirwald has joined the independent shop in the new position of account producer, a title that agency executives said combines her experience as an account executive at Interpublic Group’s McCann-Erickson in New York and that of brand manager, most recently at the independent DiMassimo Brand Advertising, also New York. In both positions, Mirwald’s responsibilities included production and trafficking.

Amalgamated co-founder and managing director Charles Rosen said in a statement, “We’ve spent a long time looking for a person that has the perfect blend of account management skills and production experience. Amy is that person. We created the ‘agency producer’ position to more fully integrate production into the strategic and creative process. Agency producers will oversee the entire campaign development process and contribute production ideas at every stage. This will replace the traditional role of the account manager.”

At DiMassimo, Mirwald worked on accounts such as Crunch Fitness, Comcast Cable and the Plaza Hotel.

Melissa Hutton has also joined Amalgamated as its first full-time art director. She had been freelancing at the shop after graduating from New York’s Fashion Institute of Technology, where agency principal and creative director Jason Gaboriau was one of her instructors.

Hutton and Mirwald will work on the shop’s current accounts, Fuse, Ben & Jerry’s and the Freelancers’ Union.

Doug Cameron is Amalgamated’s top planner. He, Gaboriau and Rosen left New York independent Cliff Freeman and Partners to open the agency.