Minute Maid Looks Sharpe for Latinos

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Minute Maid today launched a Spanish-language version of its Web site as part of an ongoing marketing effort to reach Hispanic consumers.

The site, www.espanol.minutemaid.com, was developed by Sharpe Partners and is a translation of data created for the Houston-based company’s corporate Web venue, which was redesigned and launched by the New York shop last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in