Minute Maid Looks Sharpe for Latinos

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NEW YORK Minute Maid today launched a Spanish-language version of its Web site as part of an ongoing marketing effort to reach Hispanic consumers.

The site, www.espanol.minutemaid.com, was developed by Sharpe Partners and is a translation of data created for the Houston-based company’s corporate Web venue, which was redesigned and launched by the New York shop last year. Sharpe has worked with Minute Maid since July 2000, and spent two months redesigning the Spanish-language site.

“We try to do as much as we can in our Hispanic marketing efforts that mirrors what we do in the general population,” said Charles Torrey, Minute Maid’s group director of refrigerated marketing.

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