Mintz Touts Cignature Program Online, Offline

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BOSTON Mintz & Hoke said it has developed a direct and online effort for Cigna HealthCare’s Cignature program that is designed to simplify a potentially bewildering array of features for brokers and potential customers.

The goal is to show how the offerings can be tailored to meet the individual needs of any company, according to the independent agency in Avon, Conn.

Mailers employ an unusual format with five “flaps” that place information in easily manageable categories, with a question on the outside and information on the inside.



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