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BOSTON Equipment insurance enters the interactive age thanks to a new Web-based sales program and e-mail promotional effort from independent shop Mintz and Hoke on behalf of its client, Hartford Steam Boiler.
The Avon, Conn.-based agency has fashioned HSB IQ, which can be accessed through the client’s site, hsb.com.
Once an agent selects a business category to brush up on, a cutaway appears, depicting a typical site layout and equipment common to that business. A click on an icon opens a pop-up description of the equipment’s role and related risks as well as other product information.
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