Mintz & Hoke Takes Top Honor at CADC Show

Mintz & Hoke has re-ceived the top prize at a regional industry awards show for the second time in three weeks.

The Avon, Conn., agency won best of show at the Connecticut Art Directors Club’s 27th annual awards program. The winning entry was a radio campaign promoting the Hartford Courant’s classified advertising section.

The spots were crafted by copywriter David Banta, who also wrote the script for the agency’s humorous “Gladys” campaign for Ames De-partment Stores. Those TV ads scored best-of-show honors at the recently held Connecticut Ad Club Awards [Adweek, May 27].

This year marks the first in which a radio commercial won best of show at CADC, though radio campaigns have long been eligible. “Art includes voice, music, the production company and the people who put it all together,” said CADC president Jack Tom about the decision. “Sometimes copywriters can be great artists, and vice versa.”

About 750 entries were submitted to the contest; a total of 218 awards were handed out in 55 categories, including 10 gold and 28 silver. The awards were held June 6 at Hartford’s Wallace Stevens Theater.

In addition to best of show, Mintz & Hoke picked up three gold awards for the Courant campaign and one for designing its own corporate Web site. The agency also won one silver award each for a Sikorsky Aircraft direct-mail piece, a poster for the Connecticut Department of Health and Addiction Services and an Ames TV commercial.

Sean Kernan Studio, Stony Creek, Conn., took home two golds for a self-promotional campaign. Winning single golds were Williams & House, Avon, for a Strathmore Paper Co. campaign; Keiler & Co., Farmington, Conn., for Real Art Ways; and Taylor Design, Stamford, Conn., for its 2bMe Web site.

Ted Bertz, one of the club’s founding members and president of Bertz Design Group in Middletown, Conn., received the Hall of Fame Award for his contributions to the design community over the years.

Sean Kernan of Sean Kernan Studio took home the Richard Hess Spirit of Creativity Award.

Judges included representatives from Mark Hess Design and Design Frame in New York and Weymouth Designs in Boston.