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Yofarm Parent Co. Seeks Awareness Boost With Offbeat Print Effort
BOSTON–Mintz & Hoke has launched the first advertising campaign for SMS Brands, the parent company of FrozFruit and Yofarm yogurt.
“We joined the Grocers’ Association of America [last year] and people were asking, ‘Who are you guys?'” said Matt Meehan, president and chief executive officer of SMS Brands. “So it was only natural to put together an ad campaign.”
The print effort positions the New York-based client, a self-proclaimed turnaround specialist, in a “noncorporate” way, said Meehan.
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