Mintz & Hoke Expands Role With PPG

Mintz & Hoke has added a branding assignment for Pittsburgh Paints and has bestowed new titles on agency executives Don Carter and Pam Nichols.
The Avon, Conn., shop has worked for Pittsburgh Paints parent company PPG Architectural Finishes for seven years, serving as agency of record for the Olympic Stain brand.
That relationship led to the Pittsburgh Paints project; there was no review, said Mintz & Hoke president Chris Knopf.
Blattner/Brunner of Pittsburgh continues to serve as agency of record for Pittsburgh Paints.
Mintz & Hoke will launch a consumer and trade initiative for Pittsburgh Paints in the spring. Efforts will include an integrated marketing communications campaign designed to help the client build market share in the premium segment of the residential paint market.
The agency is currently conducting market research; no decision has been made on which types of advertising will be used to promote the brand, Knopf said. He declined to discuss spending.
As Mintz & Hoke tackles the brand strategy for Pittsburgh Paints, two agency veterans have assumed larger roles in the creative department.
Don Carter, an art director with the agency for 13 years, has been promoted to creative director. He will head several, yet-to-be-determined accounts and continue to serve as an art director, copywriter and broadcast department director.
Twenty-four year veteran Pam Nichols, a vice president who oversees the traffic and print production departments, has been named creative services director.
Both executives will report to Chuck Borghese, who was hired as chief creative director seven months ago. The promotions are an opportunity for Carter and Nichols to step up their roles at the agency and receive recognition for their hard work, said Borghese, who joined Mintz & Hoke last year from Tierney & Partners in Philadelphia.