Mintz & Hoke Crafts Greenfield’s ‘Teen Panel’ Site

BOSTON Mintz & Hoke has debuted a “Teen Panel” Web site for Greenfield Online, a company that specializes in data collection for research firms.

The independent shop in Avon, Conn., said it attempted to provide an environment where 10-18 year olds feel empowered by their opinions and motivated to sign up to answer consumer surveys.

To demonstrate how their input can influence product development, the site (www.whaddyaknow.com) features a “Why Surveys Are Cool” section that provides examples of how companies use teen responses to develop or modify products such as pizza, toys and candy. The “Winners” section spotlights users who win prizes for their participation.

Eulah Sheffield served as creative director on the project, with copy by Jim Lewis and art direction by Nataha Rethke.