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BOSTON Mintz & Hoke has debuted a “Teen Panel” Web site for Greenfield Online, a company that specializes in data collection for research firms.
The independent shop in Avon, Conn., said it attempted to provide an environment where 10-18 year olds feel empowered by their opinions and motivated to sign up to answer consumer surveys.
To demonstrate how their input can influence product development, the site (www.whaddyaknow.com) features a “Why Surveys Are Cool” section that provides examples of how companies use teen responses to develop or modify products such as pizza, toys and candy.
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