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Mintz & Hoke’s newest client is a rarity in the dot.com age. The Freeplay Energy Group manufactures radios and flashlights that don’t require electricity or batteries, just a few cranks of a handle.
The Avon, Conn., shop was named first U.S. agency of record after a review of undisclosed shops. The shop’s first work, a holiday print campaign, is running in USA Today.
“They are strategically focused,” said Gary Gillum, vice president of marketing in Freeplay’s U.S.
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