Mintel: Frozen Novelty Desserts Heating Up

A recent report from Mintel forecasts that the bulk of growth in the matured ice cream market will occur via the frozen novelties category.

Old-fashioned, regular ice cream recorded a 3.9% decrease in sales between 2002 and 2007, per research firm Mintel International, Chicago. Yet, the overall market of ice cream, frozen novelties, frozen yogurt and sherbet averaged an annual increase of 4% in sales per year over the same period. Frozen novelties, on their own