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Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach’s challenge, came from an in-house creative team.
The ad stars the company’s spokesfox and shows a family drinking “chunky-style milk” to illustrate the difference between right and wrong, with Mint Mobile pitching its cheaper alternative to higher cost mobile carriers as the right thing to do.
“We’re looking for a reaction to it,” said Aron North, svp of marketing and creative for Mint Mobile, when asked why the brand wants to show people drinking chunky milk during the Big Game.
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