Minnesota Program Reflects GM's Local Focus

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A Pontiac marketing project in Minnesota reflects Gen eral Motors’ decision to put greater emphasis on regional advertising efforts.

The brand’s local dealer marketing group in Minneapolis and St. Paul wanted to modify the national “Pass it on” campaign to tie in with GM’s sponsorship of the National Hockey League’s Minnesota Wild hockey team.

A casting call was held in December, and four local residents were given the keys to Grand Ams for one weekend.

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