Minn. Lottery: Even Losers Win

NEW YORK Lottery advertising understandably tends to focus on the money you hope to win. But what about the money you’ll lose if you don’t hit the jackpot? The Minnesota Lottery figures you’ll be more inclined to play if you feel good about that money, too. So, its advertising, via Colle + McVoy of Minneapolis, spotlights the lottery’s funding of environmental protection.

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