Miniclip Holds Avatar 'Auditions'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Auditions to discover “the next big star” are timeworn staples of popular culture. The celebrity search Miniclip.com launches today, however, is believed to be a first.

Miniclip’s “World Game Star Audition” seeks to cast a player as the lead character in its new interactive game, Moon Shadow. The title, which centers on a spy mission to infiltrate a hostile base and obtain data, is due out early next year.

Targeting a core demographic of 13-17-year-olds, the game site is sponsored by Buena Vista Home Entertainment.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in