Brand MarketingMini Taps BSUR for Global CreativeBy Adweek Staff|May 26, 2009ShareBy Adweek Staff|May 26, 2009Share BSUR, an independent agency in Amsterdam, the Netherlands, said it has been hired by BMW’s Mini to develop international campaigns following a review.The Observatory in Hamburg, Germany, and London managed a review for the assignment, which does not have an impact on Mini’s local agencies. (In the U.S., the car brand is handled by Butler, Shine, Stern & Partners in Sausalito, Calif. That shop in March launched a push for BMW’s Cabrio convertible.)Abroad, WCRS had handled most of Mini’s efforts, including last year’s high-profile efforts to “Ban boredom.”BSUR said in a statement: “We are very proud to welcome this iconic brand at such a beautiful moment in it’s rich history. Mini kicked off it’s 50th anniversary celebrations [recently] with 20,000 MINI fans from all over the world at the Silverstone Racing Circuit in the United Kingdom.”Spending for BSUR was not disclosed. The nameplate last year spent just over $20 million in U.S. major measured media, per Nielsen.BSUR has handled online and offline creative efforts for brands such as Bacardi, Deloitte, Ernst & Young, Glaxo, Samsung and Wrangler, among others.Source: Adweek.com Adweek Adweek