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BSUR, an independent agency in Amsterdam, the Netherlands, said it has been hired by BMW’s Mini to develop international campaigns following a review.
The Observatory in Hamburg, Germany, and London managed a review for the assignment, which does not have an impact on Mini’s local agencies. (In the U.S., the car brand is handled by Butler, Shine, Stern & Partners in Sausalito, Calif. That shop in March launched a push for BMW’s Cabrio convertible.)
Abroad, WCRS had handled most of Mini’s efforts, including last year’s high-profile efforts to “Ban boredom.”
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