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NEW YORK Crispin Porter + Bogusky’s latest print work for BMW’s Mini revives a form of illustration popular in the 1960s and ’70s that rendered customized hot rods on T-shirts and collectible cards.
The ad, “Mini Mavericks,” consists of a sheet of eight perforated cards depicting customized Minis with cartoonish figures riding in them. A purple mohawked, tattooed man rides a customized yellow Mini, for example, while a man with a Cheshire cat grin and a monkey are in a souped-up silver Mini with racing stripes.
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