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DETROIT BMW’s Mini USA is running a full-page ad in USA TODAY’s Jan. 10 edition touting its designation as 2003 North American Car of the Year, according to the automaker’s top executive.
The print ad is being created by Mini agency Crispin Porter + Bogusky, Miami. No TV advertising focusing on the award is planned at this time, said Jack Pitney, Mini general manager. The award is being highlighted on the Mini website and is also the subject of an outbound email campaign sent to 150,000 consumers who have signed up to receive news about the automaker, Pitney said.
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