Mini Emerges From UK Lockdown With Ad Celebrating Factory Reopening

The automaker is the latest brand to shift marketing into the recovery phase

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mini has become the latest brand to shift its marketing beyond lockdown with a series of short films to mark the restarting of production at plant in Oxford, southern England.

The British car brand, which had to close its factories due to the coronavirus lockdown in the U.K., has released a series of 30-, 20- and 10-second spots to herald the reopening of its plant, which resumed production Friday.

Created by agency The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in