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Mini Cooper's creative and media review is down to six agencies.
The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is defending and already has been granted a slot in the final round.
The other five agencies are Anomaly, Bartle Bogle Hegarty, McKinney, The Via Agency and Fitzgerald+Co., confirmed Hasan Ramusevic of Hasan + Co., the Raleigh, N.C.-based consultancy that's managing the search.
The assignment includes national, regional and dealer advertising, media planning and most media buying.
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