Mini Claims MPA’s Grand Prize

NEW YORK Score another victory for Crispin Porter + Bogusky’s Mini launch campaign. The Miami shop’s work won the Magazine Publishers of America’s $100,000 Grand Prize Kelly Award at a ceremony today.

Peterson Milla Hooks in Minneapolis took the Gold Kelly for Target “Sign of the Times” print work, and Campbell-Ewald in Warren, Mich., received the Silver Kelly for its Chevrolet “Lyrics” campaign.

Mini work won two media Lions at the International Advertising Festival last summer in Cannes, France. This season it has picked up five international Andys and best of show in the branded integration category and eight gold Pencils at The One Show. Mini was also The One Show’s first Advertiser of the Year.

The Kelly Awards honor creative excellence and effectiveness in magazine advertising campaigns. They were given out at the MPA’s Association of National Advertisers’ Print Advertising Forum in New York.

Carmichael Lynch of Minneapolis won last year’s top prize for a Harley-Davidson campaign.