Minecraft's Upgraded Look Is So Special, They Made a Glee-Caliber Musical About It

Melissa Benoist knocks out zombies and whatnot

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We love it when games go musical. And if you happen to love both Minecraft and Broadway, this number is for you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in