Mindspring Looks For Creative Radio In Atlanta, Dallas

Mindspring Internet Service here has narrowed the review for its creative radio account to six agencies, according to client marketing communications manager Carole Solomon.
Five of those candidates are agencies Solomon initially named as likely contenders in December: The Richards Group of Dallas; Butler, Shine & Stern in Sausalito, Calif.; and Match, Huey/Paprocki and 60-Second Airborne, all in Atlanta.
Italia/Gal of Dallas was recently added to that list.
Solomon said the account would be worth up to $150,000.
The client is expected to make a final decision next month.
Media buying responsibilities for Mindspring Internet Service’s radio account will remain in-house.
–T.W. Siebert