Mindshare’s Invention Group Taps Tim Elton

NEW YORK Tim Elton, has been named chief strategist for the Invention Group at WPP’s Mindshare, a new position.

Elton will work closely with current Invention co-heads David Lang and Margaret Clerkin, who focus on creating and producing entertainment platforms such as In the Motherhood, Sprint Heroes and Business on Main.

Previously, Elton led Mindshare’s business planning unit, which combines analytic and strategic expertise to focus on solving business issues for clients and develop “go-to-market” strategies through a disciplined and fact-based process.

“Tim is the perfect choice for this new role due to his extensive experience in strategic communications planning,” said Scott Neslund, CEO of Mindshare North America. “Communications planning is one of our most important client offerings and Tim’s deep knowledge of the discipline ensures the quality of that service while bringing a new dimension to our Invention group.”

Elton joined Mindshare New York in the summer of 2007 as head of communications planning for Unilever and later was responsible for ensuring best practices with other clients such as Kimberly-Clark.

Before coming to the U.S., Elton was a U.K.-based communication planner.  He worked at Leo Burnett there and, before that, as communications planning director at Aegis-owned Vizeum.