MindShare’s Crawford to Retire

NEW YORK Kathy Crawford, president of local broadcast at WPP Group’s MindShare, is retiring after more than three decades of industry service effective June 30, the agency said today.

Crawford joined MindShare to run its local broadcast operation in June 2003.  Previously, Crawford held various posts on both the agency and client sides of the broadcast business.

“It’s difficult to overstate the many contributions Kathy has made over the years, not only to our company but also to our entire business,” said MindShare North America CEO Scott Neslund. “Kathy is not only a valued colleague but a good friend. And while I understand and accept her desire to retire, her candor, wit and her unceasing professionalism will be deeply missed.”

In January, GroupM, which oversees MindShare, Mediaedge:cia, MediaCom and Maxus, reorganized its local buying operations, consolidating those duties at two separate teams, each reporting to Rino Scanzoni, GroupM’s chief investment officer. Crawford assisted in the transition and then focused on special projects, including the industry initiative to switch to an all-electronic buy-sell transactional process. She will continue to work on that project as a consultant after she retires.

Prior to joining MindShare, Crawford was evp, local broadcast at Interpublic’s Initiative. She began her career in the TV rep business in New York and also served at WTTG in Washington. Crawford later moved to Los Angeles and joined Western International Media (now Initiative) for seven years as a broadcast supervisor. She went back into sales for TeleRep and Petry TV in both Los Angeles and Denver.

In 1987, she moved to Phoenix and rejoined Western on the Circle K account. It was in Phoenix that she founded the DR division at Western, working on accounts such as Brinks Home Security, the Church of Jesus Christ of Latter Day Saints and Jenny Craig, to name a few.

In 1998 she returned to Los Angeles as evp, director of local broadcast for Western, where in 2001 she earned a Media All Star award from Mediaweek for spot television.