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Since he was promoted to CEO of WPP’s Mindshare North America six months ago, Phil Cowdell and his team have quietly won about $500 million in new media assignments, including Farmers Insurance ($100 million), Sun Products ($60 million) and just last week Skyy Spirits, which spends about $10 million on ads annually, according to Nielsen. The shop, which had U.S. billings of $8.7 billion and $350 million in revenues in 2008, is also involved in a handful of ongoing new business pitches valued at $500 million in billings.
That’s all good news.
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