MindShare Wins Gillette Media

LOS ANGELES — WPP Group’s MindShare, New York, has been selected to handle Gillette’s $400-500 million consolidated global media planning and buuying account.

MindShare prevailed over the New York-based offices of the two incumbents, Omnicom Group’s OMD, which handled media in North America, Europe and Australia/New Zealand, and Interpublic Group’s Universal McCann, which handled media in the rest of the world. (In Japan, however, media for Gillette’s Braun brand will continue to be handled by Dentsu.)

Consultant Roth Associates, New York, worked with the Boston-based advertiser on the search.