MindShare Weighs In at $16 Bil.

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Size Isn’t Everything, But Media Agencies Give the Impression It Is
NEW YORK–The arrival of WPP Group’s MindShare in the U.S. this month gives the $16 billion entity top-dog status in a marketplace where competitors have been working overtime to bulk up on billings and clients.
With new CEO Irwin Gotlieb, MindShare will pool the media interests of Ogilvy & Mather and J. Walter Thompson into a single entity. Driving the consolidation, presumably, is a desire to pare overhead and gain more buying clout for clients such as IBM, American Express and Kodak.




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