Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3 Days

Lightwave program brings insights, promise for the future

CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to recruit young people here should focus their efforts in the Palais, where such people are most energized. And companies looking to host (or attend) a great party should think about moving away from the Croisette—and don't even think about going to the yachts.

@nudd Tim Nudd is a former creative editor of Adweek.