Mind writers By Eric Garlan

Think Garth Brooks. Think grunge, mountain climbing, yo-yo dieting. Think delivery room etiquette, laser disc rentals, Jenn-Air wall ovens. While you're at it, think tax-free munis and

You are not alone.
These are the concerns of an increasing number of Americans, although Cyrus (Billy Ray) admittedly excites many more people than Cyrus (Vance) and Bosnian cease-fire talks. Still, magazine publishers who have fine-tuned their books to such topics have been rewarded handsomely over the last year. Their ad pages are swelling and their circulations are growing steadily, enough to place them on ADWEEK’s annual roll call of the hottest consumer magazines.
Magazines can adapt fastest of all media to emerging trends, gathering a like-minded audience and showering attention, in-depth features and arty photos on the subject.