Milwaukee's Best Light Gives Canned Response

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NEW YORK At long last, beer cans get their revenge.

A comedic TV effort from Mother here for Milwaukee’s Best Light shows a guy getting crushed by a giant Best Light can.

In four 15-second spots and one 30-second commercial, the work asserts, “Men should act like men and light beer should taste like beer.” This marks the second Milwaukee’s Best Light campaign from Mother featuring that tagline. The agency, which won the beer business two years ago, first introduced the positioning in TV ads last year.

“We





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